A complete playbook to master Jobs to Be Done interviews and unlock new growth for your business.PRe-Order Now
Over the past 5 years, I've conducted hundreds of customer interviews for companies and clients I've worked with.
They started as a way to understand how customers used our product and how we could improve their experience, but the impact of effective customer interviews is more far reaching than I ever could have imagined. Insights gathered during 1-1 conversations with customers can:
The data speaks for itself, successful businesses are 242% more likely to conduct customer research at least once every quarter, and investing in ongoing customer research helps businesses grow 2-3x faster.
Every time I conduct customer interviews I've been refining my process for unlocking the key insights that drive great product decisions and marketing campaigns. Now I'm releasing an in-depth series walking you step-by-step through how you can conduct effective jobs to be done customer interviews yourself.
I’m going to cover everything you need to know:
There is a lot to cover so I’ll be breaking this up into easy to follow modules and video walkthroughs.
Whether you’re building your first business or your fifth, the more deeply you understand your customers the more successful you’ll be. Anyone who wants to build and sell a product customers love to pay for will find this course valuable.
7 Lessons + Video Walkthroughs
Customer Outreach Templates
Voice of Customer Swipe File Template
Team Insight Presentation Template
Interview Question Cheatsheet
Expert research services combined with tactical advice to help you make more confident customer insight driven decisions.
Interviews Playbook Lessons & Videos
1-Hour Customer Discovery Strategy Call
Outreach Templates & Cheatsheets
Interview Technique Analysis and Coaching
"Stuart created a visual experience for a product that was still in the conceptual stage, so I could encounter any unexpected implementation issues and have something tangible to demo to customers. He delivered a rapid prototype that was great for idea validation."
CEO of Crossbeam