Learn how to understand why your customers really buy

What to expect from this course

Over the past 5 years, I've conducted hundreds of customer interviews for companies and clients I've worked with.

They started as a way to understand how customers used our product and how we could improve their experience, but the impact of effective customer interviews is more far reaching than I ever could have imagined. Insights gathered during 1-1 conversations with customers can:

• ...save you wasting time building a feature no one uses.
• ...unlock the key to rapid product adoption.
• ...drive your next killer marketing campaign.
• ...become your highest converting landing page copy.
• ...and so much more.

The data speaks for itself, successful businesses are 242% more likely to conduct customer research at least once every quarter, and investing in ongoing customer research helps businesses grow 2-3x faster.
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Every time I conduct customer interviews I've been refining my process for unlocking the key insights that drive great product decisions and marketing campaigns. Now I'm releasing an in-depth series walking you step-by-step through how you can conduct effective jobs to be done customer interviews yourself.
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I’m going to cover everything you need to know:

• Identifying your target audience.
• Planning and scheduling your first interview.
• Asking the right questions.
• Organizing and leveraging insights for growth.
• And much more…

There is a lot to cover so I’ll be breaking this up into easy to follow modules and video walkthroughs.
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Whether you’re building your first business or your fifth, the more deeply you understand your customers the more successful you’ll be. Anyone who wants to build and sell a product customers love to pay for will find this course valuable.