Learn how to understand why your customers really buy

A complete playbook to master Jobs to Be Done interviews and unlock new growth for your business.

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What to expect from this course

Over the past 5 years, I've conducted hundreds of customer interviews for companies and clients I've worked with.

They started as a way to understand how customers used our product and how we could improve their experience, but the impact of effective customer interviews is more far reaching than I ever could have imagined. Insights gathered during 1-1 conversations with customers can:

  • ...save you wasting time building a feature no one uses.
  • ...unlock the key to rapid product adoption.
  • ...drive your next killer marketing campaign.
  • ...become your highest converting landing page copy.
  • ...and so much more.

The data speaks for itself, successful businesses are 242% more likely to conduct customer research at least once every quarter, and investing in ongoing customer research helps businesses grow 2-3x faster.


Every time I conduct customer interviews I've been refining my process for unlocking the key insights that drive great product decisions and marketing campaigns. Now I'm releasing an in-depth series walking you step-by-step through how you can conduct effective jobs to be done customer interviews yourself.

I’m going to cover everything you need to know:

  • Identifying your target audience.
  • Planning and scheduling your first interview.
  • Asking the right questions.
  • Organizing and leveraging insights for growth.
  • And much more…

There is a lot to cover so I’ll be breaking this up into easy to follow modules and video walkthroughs.

Whether you’re building your first business or your fifth, the more deeply you understand your customers the more successful you’ll be. Anyone who wants to build and sell a product customers love to pay for will find this course valuable.

Ready to get closer to your customers?

The Interviews Playbook

A tactical playbook to uncover the deep customer insights that drive growth.

$249
$
149
  • 7 Lessons + Video Walkthroughs

  • Customer Outreach Templates

  • Voice of Customer Swipe File Template

  • Team Insight Presentation Template

  • Interview Question Cheatsheet

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PLAYBOOKS + COACHING

Expert research services combined with tactical advice to help you make more confident customer insight driven decisions.

$
749
  • Interviews Playbook Lessons & Videos

  • 1-Hour Customer Discovery Strategy Call

  • Outreach Templates & Cheatsheets

  • Interview Technique Analysis and Coaching

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"Stuart created a visual experience for a product that was still in the conceptual stage, so I could encounter any unexpected implementation issues and have something tangible to demo to customers. He delivered a rapid prototype that was great for idea validation."
Bob Moore, Founder & CEO of Crossbeam

Bob Moore

CEO of Crossbeam