Tactical Insights For Getting Closer To Your Customers

Conversion rate optimization expert Jon MacDonald tears down the ButcherBox homepage using insights from a customer interview.

Questions to ask during customer interviews to understand the interviewee’s day-to-day life, their existing needs, motivations, and behaviors.

We lay out 6 actionable steps to avoid common survey pitfalls and ask the right questions to capture valuable customer insights and make confident strategic decisions.

Understanding why your customers buy and the words they use to describe their emotions and motivations provides the puzzle pieces you need to craft an effective content strategy,

We know customer research can impact the bottom-line in theory, but how can we get results in practice. We explore 4 ways to turn voice of customer data into revenue.

We cannot build a sustainable future for all without actively addressing the systemic racism and injustice facing the Black community. Inaction is simply not an option.

What we can learn from Glossier and their relationship with customers.

Choosing the right discovery method is hard. Here’s how to get it right.

Product-led growth is gaining traction. But is it, as the name implies, actually about the product?

Learn to user interviews to understand the job to be done customers hire your product to do.

Learn how to increase your speed to learning and sidestep huge opportunity costs in the process.

Learn how to write a one-pager that sets parameters around what you’re exploring (benefits and results), without outlining exactly how to do it (features).