We lay out 6 actionable steps to avoid common survey pitfalls and ask the right questions to capture valuable customer insights and make confident strategic decisions.
Understanding why your customers buy and the words they use to describe their emotions and motivations provides the puzzle pieces you need to craft an effective content strategy,
We know customer research can impact the bottom-line in theory, but how can we get results in practice. We explore 4 ways to turn voice of customer data into revenue.
We cannot build a sustainable future for all without actively addressing the systemic racism and injustice facing the Black community. Inaction is simply not an option.
Learn how to write a one-pager that sets parameters around what you’re exploring (benefits and results), without outlining exactly how to do it (features).