Companies that choose to adopt a product-led growth approach have over 2x valuation, 1.5x higher revenue, and 9% higher revenue growth compared to companies where internal processes for leveraging customer insights are lagging. Some food for thought:
In other words, the answer to sparking success often lies in channeling customer voices and values and placing them at the heart of your product and company.
What stops most companies from doing regular customer research?
One word: Time
Your time is already consumed by the day-to-day business of acquiring customers and managing your team. You don't have the additional hours or experience to dedicate effort to things like conducting in depth customer interviews, analyzing unstructured responses, and extracting the actionable voice of customer insights with your already overflowing to-do list.
A Discovery Sprint combines in-depth customer interviews with qualitative data analysis to identify high-leverage new growth opportunities based on your best fit customer's experience.
We'll start by understanding your current goals and challenges and identifying the right customer segments to learn from. We'll design surveys to collect a baseline of insights and qualify participants for interviews. You'll get access to all our templates and playbooks for kicking off a discovery project.
We'll schedule and conduct 45-60 minute Jobs-To-Be-Done interviews to understand your customers buying timeline. We'll dig deep into your customer's experience to understand their:
We'll dig through the hours of interview transcripts and survey responses to extract the golden insights that lead to growth.
Instead of pages of dense transcripts we'll map the buying journey uncovered in each interview across the Jobs To Be Done timeline and identify common themes and personas.
Our reports help you see immediate customer driven opportunities, we're focused on getting you to share and implement your new learnings — not just read about them.
You’ll get ready to share insight presentations for your team, interview highlights, a private podcast feed and the full interview transcripts.
We'll identify the real reasons why customers choose to buy your product. You'll have a clear picture of your true competitors, your differentiating features and the decision criteria buyers use to evaluate you against the competition.
The most effective marketers are able to reach their customers as close to when they first think about needing a solution to their problem as possible. Identifying the events that lead up to a buying trigger can be jet fuel for your marketing campaigns, enabling you to spend up to 80% less on direct marketing costs to acquire customers.
With access to the real voice of your customers you'll be able to confidently invest in your next ad campaign, landing page design, or onboarding optimization confident that your message resonates with your target customers.
Empower your team with all the information they need to target the right people at the right time with copy that converts.
Understanding why your best customers "really" buy your product and how the "Aha" moments they experienced will provide the insight you need to prioritize the features and projects that align with what they really need instead of building a roadmap based on internal assumptions.
We wrote this guide to help founders, marketers, and product managers understand how customer insights can help them increase conversions, reduce CAC, and generate more revenue.
This guide is based on my own experience helping companies grow through customer discovery and best practices from the worlds top companies.
A tactical playbook to uncover the deep customer insights that drive growth.
7 Lessons + Video Walkthroughs
Customer Outreach Templates
Voice of Customer Swipe File Template
Team Insight Presentation Template
Interview Question Cheatsheet
Expert research services combined with tactical advice to help you make more confident customer insight driven decisions.
Research Strategy
Customer interviews
Transcription + Analysis
Tactical Insight Reports
Enjoy our free content and get closer to your customers.
